Chime for Change and The Sound of Change Live are powered by Catapult, the crowd-funding community that allows anyone, anywhere to fund a project that directly impacts the lives of girls and women. This summer, fans at Chime's Sound of Change concert will turn their attendance into action and decide exactly where their money will go.


CHIME FOR CHANGE, founded by Gucci, is a new global campaign to raise funds and awareness for girls' and women's empowerment.

CHIME FOR CHANGE serves to convene, unite and strengthen the voices speaking out for girls and women around the world. The campaign focuses on three key areas: Education, Health and Justice.

As founder of CHIME FOR CHANGE, Gucci is proud to join the wave of momentum calling for change for girls and women. Gucci recognizes the opportunity for a global brand to facilitate a coalition of individuals and organizations to amplify these stories and effect real change.

Gucci has a long history of engagement with girls' and women's issues, including a seven-year relationship with UNICEF, which has included support for girls' education. Gucci also actively supports the PPR Corporate Foundation for Women's Dignity and Rights, where Creative Director Frida Giannini serves as a member of the board of directors.

Founders and Leadership

The CHIME FOR CHANGE leadership includes Founders Frida Giannini, Beyoncé Knowles-Carter and Salma Hayek Pinault, as well as an Advisory Board of leading issues advocates and experts, non-profit executives, and global leaders.


CHIME FOR CHANGE is proud to be powered by Catapult. All funds raised will be channeled through Catapult and its partner organizations focused on improving the lives of girls and women around the world.

Partner Non-Profit Organizations

CHIME FOR CHANGE is proud to partner with the following organizations on behalf of girls and women.